"Counterparts" is the name of Roland Berger Strategy Consultants' initiative to support culture and education in Central and Eastern Europe, in cooperation with the Goethe-Institut. "Counterparts" stands not only for the exchange and dialog between different cultures, but for their search for similarities as well. As part of this program, Roland Berger Strategy Consultants has funded cultural events and public libraries in Poland, Russia and Croatia.
For instance, on May 13, 2009, the new "Roland Berger Reading Room" was opened in Krakow's International Cultural Centre (ICC). The "Counterparts"-financed multimedia reading room provides access to roughly 20,000 books and periodicals, not to mention numerous international databases. Already in 2006, Roland Berger funded the production of W. A. Mozart's "Magic Flute" by Achim Freyer at the Teatr Wielki – Polish National Opera in Warsaw, which premiered on June 16, 2006.
Last year, "Counterparts" focused on Russia. For example, Roland Berger installed an electronic reading room at the St. Petersburg State University of Economics and Finance. Furthermore, the international strategy consultancy sponsored the "Festival of contemporary German choreography", a month-long celebration of German dance, which was held in Moscow from March 27 to April 24, 2008.
In Croatia, the consultancy sponsored a contemporary art exhibition of works by Croatian and German artists at the Museum of Contemporary Art in Zagreb in 2005. Moreover, Roland Berger Strategy Consultants supported the Dubrovnik Libraries by helping them expand their collection of cultural, historical and scientific books, as well as building up a music library. Roland Berger's commitment to this endeavor continues today.