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In cooperation with the Goethe-Institut, Roland Berger Strategy Consultants sponsored two cultural projects in Russia in 2008. As part of this initiative, the "Festival for contemporary German choreography" took place from March 27 to April 24. Events were held at the Stanislavsky and Nemirovich-Danchenko Moscow Music Theatre and the Schkola Dramaticheskogo Iskusstwa Theatre. Dr. Walter Jürgen Schmid, German ambassador to Moscow, was the festival's patron.

As part of the month of German dance, the international strategy consultancy and Goethe-Institut hosted 250 guests from culture, business and politics at a ballet adaptation of "The Seagull", choreographed by John Neumeier. The performance was held on April 7 at the Stanislavski Opera.